Aaron Wu

Aaron Wu

Product designer based in Berkeley.

Currently studying Cognitive Science at UC Berkeley and working on brand design + activation for Logoi. I also do creative design here.

About Me
About Me

Work

image

Patagonia: Smart Packaging

Understanding consumer perceptions of QR codes and creating a digital unpackaging experience.

Read the case study

image

Kiva: User Onboarding

Pioneering an onboarding experience to help users find and support causes they care about.

Read the case study

image

Kiva: Landing Page Redesign

Reimagining a new landing page experience to educate users about Kiva.

Read the case study

image

Kiva: User Research

Understanding a new market through user experience research.

Read the case study

But wait, there's more!

I dabble in photography + art direction + creative design here.

Work