Aaron Wu

Aaron Wu

Product + brand designer based in Berkeley, CA.

Currently studying Cognitive Science at UC Berkeley. Previously a product design intern at Kiva.

About Me

Product

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Patagonia: Smart Packaging

Understanding consumer perceptions of QR codes and creating a digital unpackaging experience.

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Kiva: User Onboarding

Pioneering an onboarding experience to help users find and support causes they care about.

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Kiva: Landing Page Redesign

Reimagining a new landing page experience to educate users about Kiva.

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Kiva: User Research

Understanding a new market through user experience research.

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Branding

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YHWH Apparel: Rebranding

Reimagining a mission-driven nonprofit's visual identity and branding.

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More about me

Work